The hip-hop legends are back! Lords Of The Underground has made their mark again, and this time together with German producers The Snowgoons. But as many of us already know, 2020 has thrown quite a curveball in our schedule, and so too for the release of their new album. Fortunately, the time is now and they are ready to delight the world with bangers from the studio. And believe me, their new single “U Can Get It” is another one of those fireworks that can make our speakers explode!
Lords Of The Underground, also affectionately called the L.O.T.U.G., has been around for quite a while. These boys come from Newark, New Jersey for a reason, where they dominated the scene in the late 80s/early 90s with their pure boom bap salt flavor. You can still taste that old school flavor with tracks like ’Chief Rocka’ and “Tic Toc” that have maintained their status as classics through the ages. And then there's that legendary collaboration with DJ Redman from the early years-one and all salty brilliance!
Along with the beats of the Snowgoons, who are known for their stark and salt-covered production style, it is clear that this comeback is going to explode. L.O.T.U.G. has gone through quite an evolution, but the essence of their sound has always remained. Their new material is infused with the vibes of the golden hip-hop years, while still sounding relevant in today's scene. This is pure salted magic!
For all you hip-hop heads who saw the pandemic as an opportunity to renew your music collection, this is a moment to savor. “U Can Get It” has everything you expect from a track born from the groove of boom bap: solid beats, raw lyrics and flows that make your head nod without you even realizing it. It's like comparing old excellent wines to a new vintage that immediately impresses.
L.O.T.U.G. has a remarkable history. On the one hand, they have always cherished that underground status, while on the other hand they have always managed to achieve mainstream success. Their debut album “Here Come the Lords” was an instant hit and immediately brought ‘em a BET Award as best rap group of the year. “Keepers of the Funk” arrived not much later, leaving fans feasting on tracks that proclaimed powerful messages. Despite criticism of some of their lyrics, such as “Burn Rubber,” they never shied away from addressing social issues.
Outside the musical landscape, DoItAll, one of the MCs, has also made his name in politics as a councilman in Newark. These men are more than just artists; they are part of the community, and you can hear that in the authenticity of their sound.
In addition, they already laid out a fresh snack for us in 2020 with their single “Insomniac,” produced by none other than the Snowgoons themselves. This already gave us a taste of the welcome saltrelease that would become “So Legendary”-their first album in over a decade!
So whether you are an OG who has been supporting them since the ’90s or a newcomer just diving into the scene, prepare yourself for a musical journey that will take you back for a moment to the raw, unadulterated and pure hip-hop that many of us grew up with. Lords Of The Underground has once again shown that they are unstoppable and can still salt the game like few others can. Grab that grey goose and toast with us to the return of these rap icons. They have richly and doubly earned it.
In the near future, we will all be anxiously waiting to see what this combo of L.O.T.U.G. and the Snowgoons has in store for us. Because that the saltiness in the world of hip-hop will be at an all-time high is as sure as a bite in a fresh seed cracker! Who is ready to embrace and experience this seaside of rap?
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